Here are 32 lessons I wish I knew at 18:

1. Building your self-esteem around being right all the time will lead to poor decision-making.

2. Stay away from negative people. They have a problem for every solution.

3. Mediocre people will eat you alive.

4. If you don’t find the real problem, you can’t find a real solution.

5. All the knowledge in the world is useless without action.

6. You’re never more than 3 weeks away from being totally irrelevant.

7. Being right but getting the timing wrong, is the same as being wrong.

8. It doesn’t matter who you are today. It only matters who you want to become, and how hard you are willing to work to become that person.

9. Failure is the most information-rich data stream on Earth.

10. Motivation alone will not and cannot get you to your goals.

11. Make it your mission in life to win people over by delivering a crushing amount of value.

12. You have to have blind faith in your ability to learn and get better.

13. There are no solutions, only trade-offs.

14. Goals should be specific, measurable, and time-bound. Anything less is just wishful thinking.

15. Data beats stories every time.

16. Your customers don’t care about your product. They ONLY care about their problem.

17. Never steal ideas – give your best ideas away. People work much harder when it’s their idea.

18. You must be different AND better. You have to be so good they can’t ignore you.

19. If you don’t live in your finances, you are committing suicide on an installment plan.

20. Never go for the sale. Go for the referral. Word of mouth will impact your business more than any ad campaign.

21. You need to intoxicate people with certainty

22. If you don’t know your numbers, you’re going to lose.

23. Linear growth begets linear growth. You must radically change your approach to change your outcomes.

24. Patience is not a virtue – have a bottomless thirst for improvement.

25. Most businesses die not from competition, but from comfort.

26. You’re not selling a product, you’re selling an outcome.

27. To be interesting, be interested. Ask way more questions than you answer.

28. Your emotions lie to you.

29. Hire people who intimidate you with their talent—your team should make you feel dumb.

30. No matter how crowded the market is, there is always room for the best.

31. Your team doesn’t follow your words. They follow your actions.

32. Most founders quit because they build a product they think is cool rather than solving an obvious problem.

32. Novel problems require novel solutions.

P.S. For the first time ever, I’m sharing my private group coaching sessions.

These aren’t polished presentations— they’re the real conversations I have with 7, 8, and 9-figure founders.

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